Browsing Archive: September, 2012

Free is Key

Posted by Ron Lundeen on Thursday, September 20, 2012, In : Hints and Teasers 
I wasn't exactly sure whether producing a free excerpt from The Emergency Character Collection was a good idea. However, in the last week, the free excerpt has more downloads than all of my other products put together. So people are grabbing it, and although there aren't yet any reviews (or even much chatter) about The Emergency Character Collection, I'm sure I can attribute at least some of my sales of the full product to the popularity of the free excerpt.

So, free excerpts seem to sell prod...
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Emergency Character Collection is Here!

Posted by Ron Lundeen on Wednesday, September 12, 2012, In : Announcements 
The .pdf version of The Emergency Character Collection is now out, along with its FREE sample version. You can get it at and now, and at soon!

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The Emergency Character Collection is Arriving!

Posted by Ron Lundeen on Tuesday, September 11, 2012, In : Announcements 
As the first non-adventure product for Run Amok Games, I've adjusted my usual process a bit for The Emergency Character Collection. First, I workshopped it, asking a fairly large group of friends to evaluate the layout, find errors, and give feedback on the art (and there is a LOT of art here). Second, I've decided to produce a free product, to show off two of the 13 PCs and hopefully drive more sales by letting people know what they can get.

I needed to revise the cover art at the last minut...
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About Me

I'm Ron Lundeen, game designer for Wizards of the Coast. Before that, I worked as a development manager for Paizo, Inc. and as an RPG freelancer. I've recently had products in print for Paizo, Wizards of the Coast, Petersen Games, and Ulisses Spiele. My opinions here are my own and do not reflect those of Wizards of the Coast.


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